Sainsburys Leaflet

This leaflet is a persuasive text trying to get people to send in complaints about a sainsburys being built in Bishops Waltham. It is aimed at the locals, council and BWAG. The register is formal and powerful, persuasive language is used without.

 

There is alot of graphology on the leaflet. Firstly, there is a clock in the corner and it is almost stricking twelve. This suggests that they are running out of time which conveys a sense of urgency and desperation to the reader. The connotations of the clock are that we can imaging the loud shrilling sound of the alarm going off. The annoying and inconvinient sound represents tescos and how it will have a negative effect on Bishops Waltham. 

Furthermore, there is a logo at the bottom of the page saying 'Love Bishops Waltham', with a heart around the word 'bishops'. This represents the care that the community has for the town, and makes the reader feel more involved and protective. Next to this logo is an interrogative sentence: "Is this a chance worth taking?". Being written in bold, capital letters, this is very eye catching, therefore will attract the readers attention and they will find out straight away the benefits of writing a letter of complaint.

 

We can aslo learn alot about the text through the lexis and semantics. Through out, the writer has used many words that relate to fighting; battle, juggernaut, destroy. All of these words have very negative connotations, which reflects the negativity of the sainsburys that is meant to be built. Seeing words like this will inately put a negative image in the readers head, and they will want to stop any type of enemy to protect their community, and therefore wll be persuaded to write a letter of complaint.

 

The discourse structure is diverse in different places of the page. The writing, for example, is neatly laid out in easy-to-read paragraphs and columns, conveying a serious and formal tone. The writers intentions here were to show that they aren't messing around, and they want to be taken seriously, which makes the reader understand how inportant it is for them to do as asked.

On the other hand, the pictures are scattered all over the place, and they convey a chaotic layout, conveying again a negative representation of the sainsburys.